Artyzen Hospitality Group Unveils Artyzen Rewards Reimagining the Stay Experience Ecosystem Through Emotional Wisdom

Artyzen Hospitality Group (AHG) launched “Artyzen Rewards”, its inaugural member loyalty programme. The launch marks a significant step forward in Artyzen’s evolution from a lifestyle hotel operator to a culturally enriched travel ecosystem. Drawing on the strength of parent company Shun Tak Group’s highly integrated business portfolio, “Artyzen Rewards” connects hotel stays with transportation and cultural tourism experiences. By bringing together Artyzen properties across key Asia-Pacific destinations including Beijing, Shanghai, Zhuhai, Chongqing, Macao, and Singapore, the programme offers a new generation of travellers a more immersive journey shaped by cultural depth and genuine emotional connection, guided by the philosophy of Emotional Wisdom.

Responding to a New Generation of Travellers
Today’s travellers want more than a comfortable room. Across the cultural tourism landscape, guests are looking for stays that feel personal, socially connected, and aligned with their values. In response, “Artyzen Rewards”, built on the WeChat Mini-Program, delivers meaningful value through convenience, flexibility, and personalised privileges. The ambition is to build a culturally enriched travel community that recognises every stay, interaction, and preference, and turns them into thoughtful benefits and curated local discoveries at every destination.

AHG has always been guided by its Asian-rooted philosophy of Emotional Wisdom. “Artyzen Rewards” brings this philosophy to life through AHG’s Artyzen 3C framework — Connect, Care, Celebrate.

• Connect: The “Artyzen Rewards” Mini-Program gives members a single place to register, book, earn points, and redeem rewards. Beyond the hotel room, it extends into culture, art, and local community, helping members connect more deeply with every destination throughout their journey.
• Care: Grounded in a clear understanding of what guests value, Artyzen delivers tailored benefits at every tier. From Preferred and Silver to Gold and Platinum, members enjoy benefits ranging from rate discounts and flexible check-out to complimentary room upgrades, dining privileges, fitness access, and leisure perks, designed to help every guest feel genuinely recognised and at home.
• Celebrate: Artyzen invites members to celebrate life’s moments, big and small. To mark the launch, members who register during the inaugural promotional period, through 30 June 2026, will receive 2,000 bonus points, limited-time double points, and access to a hotel-wide redemption package, making every arrival and departure feel like a celebration.

Through the Mini-Program, members can register, book, earn, shop, and redeem in one seamless flow, exchanging points for stays, dining, and curated experiences. The feeling of being known and genuinely valued, now becomes something members can experience consistently across every Artyzen property.

Extending “Tourism+”
The launch of “Artyzen Rewards” also reinforces the alignment between Artyzen and its parent company, Shun Tak Group (the “Group”), under the “Tourism+” strategy. As a homegrown international brand, Artyzen positions its hotels as platforms that connect accommodation with broader eco-cultural tourism experiences. By unlocking cross-category privileges across the Group’s diversified portfolio, including Macau Tower, New Bund 31 Shanghai, Artyzen Club, and TurboJET, “Artyzen Rewards” turns a hotel stay into a more complete cultural lifestyle journey. The Artyzen Studio series further brings this philosophy to life by transforming intangible cultural heritage craftsmanship into hands-on local experiences. In addition, a partnership with the Make-A-Wish Foundation® in Shanghai reflects the Group’s Care commitment beyond the guest journey. Through community co-creation activities across the portfolio, Artyzen continues to strengthen a sense of place for visitors and neighbours alike, creating lasting social value for the communities it serves.

Mr. Rogier Verhoeven, Executive Director and President, Group Hospitality Division of Shun Tak Holdings Limited, said: “Artyzen has always been rooted in China, and the communities around our hotels. While others lead with luxury, we lead with people. ‘Artyzen Rewards’ is our way of putting that conviction into practice, using the hotel as a bridge between guests and the cities, cultures, and communities that make each destination worth visiting. Our hope is that every stay becomes more than a rest stop. It becomes a genuine encounter.”