NEWSROOM

Artyzen Habitat Hengqin Zhuhai hosted its first 2025 “Celebration Night” event on June 19th, connecting businesses and communities from Macau, Zhuhai, Hong Kong, and Shanghai. The event embodied the hotel’s “Connection” narrative, leveraging its strategic location near the Hengqin Port to create a vibrant platform for cultural immersion and business collaboration. Key associations from Macau and Hengqin, along with key business and media representatives, joined the celebration.

Guests enjoyed a captivating evening of live music, a delectable selection of Mediterranean cuisine infused with local flavours from Townsquare Café, and unique cultural experiences. A special cultural workshop explored Doumen’s traditional bamboo weaving, while an art exhibition featured the inspiring works of talented autistic artists, the award-winning Mr. He Jianhai (Da Hai), courtesy of the Zhuhai Autism Society. Artyzen Habitat Hengqin Zhuhai provided complimentary exhibition space, reflecting the hotel’s commitment to community engagement. This collaboration underscores Artyzen Hospitality Group’s and its brands’ dedication to community care. Mr. Rutger Verschuren, Area Vice President, Macau and Hengqin of Artyzen Hospitality Group, emphasised: “Artyzen Habitat Hengqin Zhuhai is more than just a hotel; it’s a vision. Rooted in the spirit of the Greater Bay Area, it was meant to be a place that connects people, ideas, and communities. A place where hospitality feels natural, not scripted. Where the service is heartfelt, not forced. Guests don’t just stay here; they experience a warm welcome and a sense of belonging.”

The event successfully fostered connections between business, culture, and the community. As Mr. Eric Chu, General Manager of Artyzen Habitat Hengqin Zhuhai, noted: “The Artyzen Habitat motto, ‘Inhabit the Space You Live,’ drives us to embrace individuality, encourage discovery and exploration, and foster meaningful connections with the community. As the brand’s first Greater Bay Area property, we will continue to evolve beyond traditional hospitality, aiming to become a dynamic cultural platform.”

Artyzen Studio, a new initiative from the Artyzen Hospitality Group, hosted its inaugural event: “Summer Lotus Reverie” at Artyzen NEW BUND 31 Shanghai. Artyzen Studio is a creative platform embodying Artyzen Hospitality Group’s “Artyzen 3Cs” philosophy—Connect, Care, and Celebrate—by bringing together master artisans to share creative inspiration, foster cultural sustainability, and enrich our community.

“Summer Lotus Reverie” is a collaborative masterpiece by the Shanghai Xiang Yiming Master Studio and the Shanghai Xiang Yiming Craftsmanship Innovation Studio, featuring renowned Chinese floral design masters. This project brings together the expertise of Mr. Xiang Yiming, a WorldSkills gold-medal coach; Mr. Lu Yiwei, the 45th WorldSkills floristry gold medallist; Mr. Jiang Zhaoheng, recipient of the 47th WorldSkills Excellence Award; and Ms. Hou Yifan, a “National Technical Expert” and winner of the 46th WorldSkills Anhui Provincial floristry trials. Their artistry blends the traditional aesthetics of Jiangnan gardens with the innovative spirit of modern Haipai structural floristry, creating a truly exceptional experience.

As urbanisation accelerates, the tourism market is shifting from “sightseeing tourism” to an era of “experiential tourism,” where travellers seek high-quality products and services and emphasise positive emotional experiences. Hotels, as the first stop where travellers encounter a city’s culture and identity, are actively adapting to these changes, breaking away from traditional operational models. As a homegrown international lifestyle brand, Artyzen Hospitality Group, a wholly owned subsidiary of Shun Tak Holdings Limited, has stood out in the hospitality industry since its founding in 2013 with its Asian-rooted philosophy of “Emotional Wisdom.” In this exclusive interview, the Grand Hotels Media team speaks with Mr. Rogier Verhoeven, Executive Director and President of the Group Hospitality Division at Shun Tak Holdings Limited, to explore the innovative and dynamic hospitality group and the immersive, refined experiences it offers its guests.

Shun Tak Holdings Limited is a publicly listed integrated cultural tourism conglomerate in Hong Kong and a pioneer of the “Tourism+” concept, fostering cross-sector, cross-industry, and cross-discipline collaborations to create a “1+1>2” synergistic effect. Artyzen Hospitality Group, one of China’s fastest-growing homegrown international brands, is a vivid embodiment of this strategy. By seamlessly integrating hospitality with culture, commerce, and the arts, it curates diverse and vibrant experiences. As Mr. Verhoeven explains, “Artyzen doesn’t just offer hotel stays; we craft cultural experiences where guests become part of the story. We create memorable experiences together with our guests where they can still feel the sense of smell, the sense of place and the warmth of our people even after they’ve left us.”

NEW BUND 31, Shanghai’s newest cultural landmark, stands as a flagship project under Shun Tak Holdings’ “Tourism+” strategy. Developed in collaboration with Shanghai Lujiazui Group, this multi-faceted commercial and cultural hub integrates art exhibitions, high-end retail, and immersive performing arts experiences. It features Artyzen NEW BUND 31 Shanghai, office and retail spaces, and “The Bank of Communications NEW BUND 31 Performing Arts Center”—the largest indoor professional theatre in Shanghai. The project aims to create an international cultural and lifestyle destination. “The theatre has hosted 150 shows of which 70% are international performances since our opening about a year ago. Additionally, our 1,500-square-meter Black Box Arts Space has accommodated 112 events, with one-third being international collaborations, such as Shanghai Fashion Week and the China Shanghai International Arts Festival. This year, we anticipate hosting 200 performances, further enriching Shanghai’s cultural landscape — evident by the recent success of the musical “Cats”. Furthermore, our partnership with the Buick LPGA Shanghai last year underscored Shanghai’s status as a global sports hub. Our commitment extends beyond tourism. We believe in nurturing local talent and celebrating cultural richness. For instance, we support student artists from the Shanghai Academy of Fine Arts and Shanghai Institute of Visual Arts by commissioning original artworks for our hotels and providing a platform for emerging artists to showcase their creations,” adds Mr. Verhoeven.

Artyzen Hospitality Group has two flagship brands—Artyzen Hotels and Resorts and Artyzen Habitat—along with a diverse range of boutique-style hotels designed for unique travel personalities, including The Shàng by Artyzen, YaTi by Artyzen, and Grand Coloane Resort. In addition to hotels, Artyzen Hospitality Group also operates and manages serviced residences, restaurants and bars, and conference centers. Artyzen Hotels and Resorts takes inspiration from local traditions, combining luxury with authentic cultural experiences to provide personalized services for discerning business travelers, couples, and families seeking high-end stays. Artyzen Habitat hotels redefines the concept of lifestyle hospitality, emphasizing local engagement and sustainability. It offers residential-style accommodations with flexible communal spaces, integrating work, life, and social interactions within a vibrant environment. This brand is particularly suited for millennials, digital nomads, and long-stay guests, offering an experience that blends a home-like atmosphere with a strong sense of community. Additionally, Artyzen Hospitality Group’s unique lifestyle hotel collection is tailored to travelers with distinctive preferences. The Shàng by Artyzen is a cosy, design-forward Select Service that feels more like an urban retreat; YaTi by Artyzen is a bold, vibrant Select Service concept appealing to younger, style-conscious travellers; and Grand Coloane Resort is a beachfront getaway in Macau, ideal for family vacations and leisure travellers.

All these refined and customized experiences stem from Artyzen Hospitality Group’s deeply rooted Asian philosophy—“Emotional Wisdom.” This philosophy is built upon three core pillars. First, it reflects Shun Tak Holdings’ commitment to sustainable development, emphasizing inclusivity, sincerity, connectivity, and eclecticism. Second, it draws upon a profound appreciation of Asian heritage, celebrating the richness of Asian traditions and presenting them in a modern and relevant context. Finally, it is grounded in a commitment to sustainability and community engagement, operating under the 3Cs—Connect, Care, and Celebrate—to ensure a positive impact extends beyond the hospitality experience. Mr. Verhoeven explains, “As a Shanghai-based international hospitality brand, we are deeply rooted in the philosophy of ‘Emotional Wisdom.’ With craftsmanship and emotional resonance at our core, we focus on heartfelt connections, authentic cultural immersion, and warm hospitality, ensuring that every journey is not just a stay, but a truly meaningful experience. While others offer luxury, we offer belonging. Artyzen doesn’t just showcase culture—we invite guests to be part of it. This philosophy unites our hotels through several key elements: authentic local experiences rooted in storytelling, cultural immersion, and unique design; active community engagement through partnerships with local artists, businesses, and social initiatives; and a steadfast commitment to sustainable hospitality practices and responsible tourism.”

“A Tale of Two Cities campaign in 2023, linking Artyzen Singapore and Artyzen NEW BUND 31 Shanghai, marked a significant milestone in showcasing the interconnectedness of our brand across different locations. Building on this success, our 2024 introduction of the “Emotional Wisdom” concept represents a deeper exploration of our brand philosophy. At Artyzen, “Emotional Wisdom” is about crafting meaningful experiences where every guest feels a genuine connection to the destination, its people, and its culture. When guests step into an Artyzen hotel, they don’t just see a beautiful lobby with stylish decorations—instead, they feel the warmth, like visiting the home of an old friend. That’s Emotional Wisdom in action.

The company’s long-term dedication to culture, sustainability, and excellence aligns perfectly with the professional values upheld by Mr. Rogier Verhoeven. With extensive experience in business development, management, and the hospitality and leisure industry, Mr. Verhoeven has been with Shun Tak Holdings for two decades, first serving as a Consultant and later as a Board Member with Shun Tak. “Shun Tak fosters an environment of continuous growth and innovation, providing opportunities to engage in transformative projects. The company’s emphasis on trust and collaboration, valuing people, ideas, and relationships, creates an inspiring work environment. For me, Artyzen is more than a brand—it’s a movement redefining hospitality, and I’m proud to be part of it,” shares Mr. Verhoeven.

Through our conversation with Mr. Rogier Verhoeven, we learned that Shanghai has always been the launchpad for Artyzen’s development, and with a majority of their projects based here, Shanghai is one of China’s most dynamic economic centres with a growing base of affluent travellers, many of whom are international travellers visiting China for the first time. Artyzen with a full portfolio of hotel brands in this city is well-positioned to meet the demands of sophisticated travellers looking for authentic cultural guest experiences. “Shanghai isn’t just where we are, it is where we grow. We are proud to take part in this journey together towards a vibrant and dynamic future. Shanghai’s position as a major global hub attracts both domestic and international guests, further amplified by supportive government policies such as expanded visa-free entry, a robust calendar of major events, including the Formula 1 Chinese Grand Prix, ART021 Shanghai Contemporary Art Fair, and many others. And Smart Tourism driven by technological innovation, including AI, makes this an ideal time for expansion.” shares Mr. Verhoeven.

The hospitality industry is evolving, luxury is no longer just about comfort, but about experiences, storytelling, and emotional connection. Artyzen Hospitality Group is at the forefront of this shift. Mr. Verhoeven shares, “Our 2025 vision for Shanghai encompasses several key initiatives: Extending a new hospitality concept in 2025 that blends wellness, local engagement, and sustainability; leveraging the city’s robust tourism growth, as evidenced by the 93% year-on-year increase in inbound visitors during the recent Lunar New Year; strengthening community and cultural collaborations through partnerships with organizations like the World Tourism Cities Federation to enhance Shanghai’s global reputation and fostering local connections through workshops, cooking classes, and wellness activities; and significantly expanding our digital marketing, partnerships, and events to solidify Artyzen’s position as a leader in lifestyle hospitality. For Artyzen, Shanghai is more than just a location; it’s the driving force behind our expansion, and we are committed to continuously innovating, evolving, and redefining luxury hospitality within this remarkable city.”

Artyzen distinguishes itself through experience-driven hospitality, creating personalized and culturally immersive stays that move beyond generic luxury offerings. While others offer luxury, Artyzen offers belonging. Artyzen doesn’t just showcase culture—it invites guests to be part of it. Each Artyzen property seamlessly blends hospitality with culture and design, infused with local artistry, sustainability, and a profound sense of place. The philosophy of “Emotional Wisdom” ensures every guest interaction is authentic and meaningful, fostering a strong emotional connection. With this distinctive vision, Artyzen Hospitality Group continues to redefine the guest experience, bringing unforgettable and enriching immersive travel experiences to visitors from around the world!

Grand Hotels Magazine 2025 April Issue

Artyzen Hospitality Group (AHG), a wholly owned subsidiary of Shun Tak Holdings Limited (HKSE: 242) today announced a management agreement with Xi’an Yang’s Real Estate Development Co., Ltd. (Xi’an Yang’s Real Estate) to open its first Artyzen Hotels and Resorts luxury lifestyle hotel in Xi’an, China. This marks AHG’s debut in China’s ancient capital and the continuation of its purposeful growth strategy.

Artyzen Xi’an is slated to open in the first quarter of 2028, featuring approximately 280 guest rooms that blend elegant style with contemporary aesthetics. Located in the heart of the central business district within the Xi’an Hi-Tech Industrial Development Zone, the hotel is near the Xi’an Grand Theatre.  Designed by Wang Shu, China’s first Pritzker Prize-winning architect and an urban planning consultant for the Xi’an municipal government,  this theatre is also China’s first newly built large-scale theatre to utilise an immersive sound system.   Its groundbreaking acoustic design creates an extraordinary three-dimensional audio-visual experience. Artyzen Xi’an will collaborate with surrounding cultural facilities to form a cultural tourism ecosystem, celebrating Xi’an’s rich heritage as the starting point of the Overland Silk Road and its contemporary innovative vitality.

“As the inaugural city of the national ‘one belt and one road’ initiative, Xi’an’s significance as a historical centre and a hub for innovation makes it an ideal location for Artyzen Hotels and Resorts,” said Rogier Verhoeven Executive Director and President, Group Hospitality Division, Shun Tak.  “We are committed and confident that this project will become Xi’an’s landmark cultural tourism destination.”

Yang Zengtian, Chairman of Xi’an Yang’s Real Estate, noted, ‘This collaboration with AHG represents a significant step toward our vision of creating a gateway showcasing Xi’an’s rich culture and technological innovation while enhancing tourism and strengthening the local community.”

Sunny Li, Vice President, China, AHG, added, “We are delighted to partner with Xi’an Yang’s Real Estate and contribute to the growth of Xi’an’s hospitality sector.  We are looking forward to  creating immersive guest experience celebrating Xi’ans unique cultural heritage and its modern charm.”

Artyzen Hotels and Resorts brand is a collection of individually crafted luxury lifestyle hotels that celebrate the unique culture and heritage of each locale.  Artyzen Xi’an will continue this tradition, incorporating local motifs and architectural styles into a modern aesthetic. Guests can expect curated experiences, immersing them in Xi’an’s heritage and unique flavour,  offering a journey of discovery that nourishes the mind, body, and soul.  Artyzen Xi’an will join 17 other Artyzen properties across the Asia Pacific region to promote the development of the cultural tourism economy.

Artyzen Hospitality Group (AHG), a wholly-owned subsidiary of Shun Tak Holdings Limited (HKSE: 242), announces its future development and business strategy in Shanghai, positioning the city as the launch pad for its strategic expansion showcasing each of AHG’s homegrown lifestyle brands. To date, two-thirds of AHG’s hotel projects are located in Shanghai, including Artyzen NEW BUND 31 Shanghai, Artyzen Habitat Qiantan Shanghai, and The Shàng by Artyzen Qiantan Shanghai, all situated in the Pudong New Area. Additionally, in the Lingang Special Area of China (Shanghai) Pilot Free Trade Zone, AHG has developed Artyzen Lingang Shanghai, Artyzen Habitat Lingang Shanghai, and Lingang Xinchen International Conference Center, which are the results of a strategic partnership between Shun Tak Holdings Limited and Lujiazui Group.

2023 marked a significant year for AHG with the launch of the ‘A Tale of Two Cities’ campaign, which included the openings of Artyzen Singapore and Artyzen NEW BUND 31 Shanghai; The group also expanded the presence of Artyzen Habitat in Suzhou and Taopu, Shanghai. The excitement continues in 2024 with two debuts: the opening of Artyzen Habitat Hengqin Zhuhai in March, the first Artyzen Habitat hotel in the Greater Bay Area, and the opening of Artyzen Habitat Chongqing in May, the first entry in Southwestern China.

Artyzen Habitat Hengqin Zhuhai (opened March 2024)

Ideally located next to Hengqin Port, this 230-room modern lifestyle hotel with graffiti-inspired interior décor is an integral part of the Shun Tak’s Hengqin Integrated Development, a mixed-use project including high-end residential apartments, Grade A office building, and a fashionable lifestyle shopping mall. Artyzen Habitat Hengqin Zhuhai is an ideal base from which to explore the dynamic flavours and culture of Zhuhai, Macau, and Hong Kong, being steps away from the Hengqin Line, seamlessly connecting Macau, Zhuhai Jinwan Airport, Zhuhai Railway Station and Chimelong Ocean Kingdom.

Artyzen Habitat Chongqing (opened May 2024)

Drawing inspiration from the boundary-breaking urban parkour concept, Artyzen Habitat Chongqing is a contemporary lifestyle hotel featuring 378 spacious and comfortable rooms and suites catering to both business travellers and families on leisure trips. This hotel is invested in by Chongqing Yuelai Liangjiang International Hotel & Convention Management Co., Ltd., a wholly-owned subsidiary of Chongqing Yuelai Investment Group, and operated and managed by AHG. Conveniently located adjacent to the Chongqing International Expo Center and Yuelai International Convention Center, and approximately 20 minutes by car from Jiangbei International Airport and within walking distance to the Chongqing Rail Transit’s Guobo Line and Line 10 of the Loop Line, Artyzen Habitat Chongqing aims to connect work and play, people and ideas in the charming mountain city.

AHG’s development strategy is anchored on deliberate and purposeful growth, with 15 hotels and two service apartments in operation. Each development is a crafted original, with a strong commitment to building environmentally, socially, and culturally sustainable properties.

Peter Wynne, Senior Vice President of Artyzen Hospitality Group said, “Our ultimate aim is not just about scaling up, rather, we prefer to channel our energy on what is truly important in hospitality, that is providing memorable experiences. As the Chinese saying goes ‘An elegant room need not be grand, for the fragrance of flowers does not depend on their quantity’. ”

Curated for Gen Z and Millennials who value boutique bespoke experiences above all else, AHG takes a holistic approach to re-envisioning the concept of lifestyle. Drawing inspiration from the Chinese idiom of quality living, AHG reinterprets them into five modern lifestyle pillars to curate experiences that go beyond a typical hotel stay: Clothes for art and design, Food for culture and gastronomy, Shelter for habitat and community, Walk for discovery and exploration, and Music for joyful experience.

At the core of it all is AHG’s Asian-rooted philosophy of ‘emotional wisdom’ – a concept central to its service culture. This philosophy promises memorable experiences through authentic and sincere interactions, fostering meaningful engagement and a sense of togetherness by celebrating the beauty of traditions, the heritage of the locations, and the people in the communities.

This commitment to creating memorable experiences extends throughout the Artyzen hotels, starting with Artyzen Grand Lapa Macau, a truly urban retreat in the heart of Macau. The exceptional hotel team amplifies ‘emotional wisdom’ with meticulous attention to detail, and consistently receives rave guest reviews. They bring to life the hotel’s ethos of the ‘Boa Vida Experience’ – the good things in life, as expressed in Portuguese.

‘Emotional Wisdom’ as a meaningful engagement is evident at Artyzen Lingang Shanghai, an idyllic resort by Dishui Lake. During the recent Christmas season, the hotel team initiated a collaborative effort with the local community to co-create a magnificent Christmas tree using 260 repurposed glass bottles. The tree lighting ceremony illuminated the surroundings and kindled the spirit of togetherness as locals and travellers gathered in harmony, forging lasting memories for all who attended.

Furthermore, the commitment to building trust extends to AHG’s business partners at Artyzen Singapore, a luxury vertical oasis near Orchard Road, the popular shopping district in the heart of Singapore. The hotel team at Artyzen Singapore exercising ‘emotional wisdom’ went the extra mile by actively participating in theme brainstorming sessions alongside their clients. This dedication resulted in the successful closure of million-dollar deals during the event, serving as a testament to Artyzen’s unwavering support for its clients, empowering them to thrive and excel.

Nothing brings a hotelier greater pride than the loyalty of their delighted guests, who continue to choose them time and time again. At Artyzen NEW BUND 31 Shanghai, an elegant hotel in the vibrant cultural hub of Qiantan, their dedicated team is redefining the standard for hospitality with ‘emotional wisdom’. They captivate guests from the moment they arrive with a genuine and heartfelt welcome. Moreover, the synergy with the mindful food and beverage team provides a service that goes beyond guests’ expectations, leaving them moved and thoroughly nourished in mind, body, and spirit.

Enabling guests to perform at their best is a foundation of AHG’s service culture guided by ‘emotional wisdom’. Artyzen Habitat Qiantan Shanghai had the honour of hosting athletes and the crew for the 2023 National Diving Championships, as well as the Olympic Games, Fukuoka World Championships, Asian Games, and Chengdu University Games qualifiers. The hotel team went above and beyond to ensure the athlete felt at home during their stay, allowing them to focus solely on the competition. Notably, Ms Chen Yuxi, the women’s 10-meter platform champion, expressed in an interview: “The competition, from its organization and service guarantee to the hotel reception, has been exceptional. It feels so welcoming and warm to compete in my hometown.”

Intuitive service leaves a lasting impression, fueled by genuine care and empathy. The Artyzen Habitat Hongqiao team’s understanding of “emotional wisdom” is that even the smallest details can make a meaningful difference for their guests. During a guest’s business lunch at Townsquare Bistro, when a band-aid was requested for her heel, the attentive colleague quietly arranged a golf cart on standby, ready to transport the guests back to their office after lunch, ensuring their comfort and convenience.

The passionate team at AHG find immense joy and motivation in the genuine happiness of their guests. A recent guest comment perfectly captures the essence of their commitment to exceptional service: “While there are numerous 4 and 5-star luxury hotels available, what truly sets one apart is the level of service provided. Your team members are undoubtedly your greatest assets, and these three individuals have exemplified exceptional service that surpasses all expectations. I am grateful that they hold leadership positions, as they serve as inspiring role models who bring your culture to life. I extend my heartfelt appreciation to the entire Team Artyzen Habitat Taopu Shanghai for their consistently prompt responses and their unwavering willingness to go the extra mile. Thank you for consistently exceeding my expectations!”

AHG is excited to participate in the highly anticipated ITB Shanghai. This esteemed platform provides AHG with an invaluable opportunity to showcase its portfolio of distinctive hotels to industry leaders, further solidifying its presence in the dynamic and ever-growing travel sector.

For more details, please follow Artyzen Hospitality Group’s official WeChat account or visit the official website at www.Artyzen.com.

Artyzen Singapore, the Lion City’s newest stylish lifestyle hotel, unveiled its touch of bespoke elegance in the leafy West Orchard neighbourhood Sunday night, with a charming private celebration to mark the hotel’s Grand Opening after its first two weeks of operation.

Artyzen Singapore is a 142-room vertical green oasis on Cuscaden Road, just off Orchard, and is the new flagship property of the premium lifestyle hotel brand Artyzen Hotels and Resorts, as well as its first hotel to open outside of China. Artyzen Hotels and Resorts is the signature brand of Artyzen Hospitality Group, a wholly-owned subsidiary of Shun Tak Holdings Limited (HKSE242).

Singapore luminaries including Mark Shaw, Executive Vice President of Shaw Organisation, Lionel Leo, Co-Founder of One Road Capital Limited, Tina Tan Leo, Co-founder of Privato Asia, Gaurav Kripalani, Artistic Director, Singapore Repertory Theatre and Singapore-born Hollywood celebrity photographer Russel Wong gathered on Cuscaden Road Sunday evening to welcome the new Artyzen Singapore, which is inspired by the culture, colours, and flavours of the Lion City. The stunning boutique hotel unfolded its charm with a musical soiree featuring live performances by Singapore’s home-grown singers: Olivia Ong and FRSHOFF.

The sensorial journey was further amplified with an array of delectable surprises from Quenino by Victor Liong, the new fine dining restaurant on level 4 of the hotel co-created by Victor Liong, a celebrated Melbourne chef with Malaysian Chinese heritage who has been awarded Two Chef Hats by the Australian Good Food & Travel Guide.

Each bite presented a mosaic of flavours and techniques, encapsulating the essence of contemporary Asia, yet unified with a distinct culinary approach. Playfulness continued against the spectacular sunset on The Roof Garden, the top floor of the hotel with a sunken lounge and a 25-metre cantilevered infinity pool with a partially transparent base and perfect views overlooking the sprawling city below, which makes it a haven of relaxation and luxury.