Artyzen Hospitality Group: Purposeful Growth with Emotional Wisdom at Its Core

Artyzen Hospitality Group (AHG), a wholly-owned subsidiary of Shun Tak Holdings Limited (HKSE: 242), announces its future development and business strategy in Shanghai, positioning the city as the launch pad for its strategic expansion showcasing each of AHG’s homegrown lifestyle brands. To date, two-thirds of AHG’s hotel projects are located in Shanghai, including Artyzen NEW BUND 31 Shanghai, Artyzen Habitat Qiantan Shanghai, and The Shàng by Artyzen Qiantan Shanghai, all situated in the Pudong New Area. Additionally, in the Lingang Special Area of China (Shanghai) Pilot Free Trade Zone, AHG has developed Artyzen Lingang Shanghai, Artyzen Habitat Lingang Shanghai, and Lingang Xinchen International Conference Center, which are the results of a strategic partnership between Shun Tak Holdings Limited and Lujiazui Group.

2023 marked a significant year for AHG with the launch of the ‘A Tale of Two Cities’ campaign, which included the openings of Artyzen Singapore and Artyzen NEW BUND 31 Shanghai; The group also expanded the presence of Artyzen Habitat in Suzhou and Taopu, Shanghai. The excitement continues in 2024 with two debuts: the opening of Artyzen Habitat Hengqin Zhuhai in March, the first Artyzen Habitat hotel in the Greater Bay Area, and the opening of Artyzen Habitat Chongqing in May, the first entry in Southwestern China.

Artyzen Habitat Hengqin Zhuhai (opened March 2024)

Ideally located next to Hengqin Port, this 230-room modern lifestyle hotel with graffiti-inspired interior décor is an integral part of the Shun Tak’s Hengqin Integrated Development, a mixed-use project including high-end residential apartments, Grade A office building, and a fashionable lifestyle shopping mall. Artyzen Habitat Hengqin Zhuhai is an ideal base from which to explore the dynamic flavours and culture of Zhuhai, Macau, and Hong Kong, being steps away from the Hengqin Line, seamlessly connecting Macau, Zhuhai Jinwan Airport, Zhuhai Railway Station and Chimelong Ocean Kingdom.

Artyzen Habitat Chongqing (opened May 2024)

Drawing inspiration from the boundary-breaking urban parkour concept, Artyzen Habitat Chongqing is a contemporary lifestyle hotel featuring 378 spacious and comfortable rooms and suites catering to both business travellers and families on leisure trips. This hotel is invested in by Chongqing Yuelai Liangjiang International Hotel & Convention Management Co., Ltd., a wholly-owned subsidiary of Chongqing Yuelai Investment Group, and operated and managed by AHG. Conveniently located adjacent to the Chongqing International Expo Center and Yuelai International Convention Center, and approximately 20 minutes by car from Jiangbei International Airport and within walking distance to the Chongqing Rail Transit’s Guobo Line and Line 10 of the Loop Line, Artyzen Habitat Chongqing aims to connect work and play, people and ideas in the charming mountain city.

AHG’s development strategy is anchored on deliberate and purposeful growth, with 15 hotels and two service apartments in operation. Each development is a crafted original, with a strong commitment to building environmentally, socially, and culturally sustainable properties.

Peter Wynne, Senior Vice President of Artyzen Hospitality Group said, “Our ultimate aim is not just about scaling up, rather, we prefer to channel our energy on what is truly important in hospitality, that is providing memorable experiences. As the Chinese saying goes ‘An elegant room need not be grand, for the fragrance of flowers does not depend on their quantity’. ”

Curated for Gen Z and Millennials who value boutique bespoke experiences above all else, AHG takes a holistic approach to re-envisioning the concept of lifestyle. Drawing inspiration from the Chinese idiom of quality living, AHG reinterprets them into five modern lifestyle pillars to curate experiences that go beyond a typical hotel stay: Clothes for art and design, Food for culture and gastronomy, Shelter for habitat and community, Walk for discovery and exploration, and Music for joyful experience.

At the core of it all is AHG’s Asian-rooted philosophy of ‘emotional wisdom’ – a concept central to its service culture. This philosophy promises memorable experiences through authentic and sincere interactions, fostering meaningful engagement and a sense of togetherness by celebrating the beauty of traditions, the heritage of the locations, and the people in the communities.

This commitment to creating memorable experiences extends throughout the Artyzen hotels, starting with Artyzen Grand Lapa Macau, a truly urban retreat in the heart of Macau. The exceptional hotel team amplifies ‘emotional wisdom’ with meticulous attention to detail, and consistently receives rave guest reviews. They bring to life the hotel’s ethos of the ‘Boa Vida Experience’ – the good things in life, as expressed in Portuguese.

‘Emotional Wisdom’ as a meaningful engagement is evident at Artyzen Lingang Shanghai, an idyllic resort by Dishui Lake. During the recent Christmas season, the hotel team initiated a collaborative effort with the local community to co-create a magnificent Christmas tree using 260 repurposed glass bottles. The tree lighting ceremony illuminated the surroundings and kindled the spirit of togetherness as locals and travellers gathered in harmony, forging lasting memories for all who attended.

Furthermore, the commitment to building trust extends to AHG’s business partners at Artyzen Singapore, a luxury vertical oasis near Orchard Road, the popular shopping district in the heart of Singapore. The hotel team at Artyzen Singapore exercising ‘emotional wisdom’ went the extra mile by actively participating in theme brainstorming sessions alongside their clients. This dedication resulted in the successful closure of million-dollar deals during the event, serving as a testament to Artyzen’s unwavering support for its clients, empowering them to thrive and excel.

Nothing brings a hotelier greater pride than the loyalty of their delighted guests, who continue to choose them time and time again. At Artyzen NEW BUND 31 Shanghai, an elegant hotel in the vibrant cultural hub of Qiantan, their dedicated team is redefining the standard for hospitality with ‘emotional wisdom’. They captivate guests from the moment they arrive with a genuine and heartfelt welcome. Moreover, the synergy with the mindful food and beverage team provides a service that goes beyond guests’ expectations, leaving them moved and thoroughly nourished in mind, body, and spirit.

Enabling guests to perform at their best is a foundation of AHG’s service culture guided by ‘emotional wisdom’. Artyzen Habitat Qiantan Shanghai had the honour of hosting athletes and the crew for the 2023 National Diving Championships, as well as the Olympic Games, Fukuoka World Championships, Asian Games, and Chengdu University Games qualifiers. The hotel team went above and beyond to ensure the athlete felt at home during their stay, allowing them to focus solely on the competition. Notably, Ms Chen Yuxi, the women’s 10-meter platform champion, expressed in an interview: “The competition, from its organization and service guarantee to the hotel reception, has been exceptional. It feels so welcoming and warm to compete in my hometown.”

Intuitive service leaves a lasting impression, fueled by genuine care and empathy. The Artyzen Habitat Hongqiao team’s understanding of “emotional wisdom” is that even the smallest details can make a meaningful difference for their guests. During a guest’s business lunch at Townsquare Bistro, when a band-aid was requested for her heel, the attentive colleague quietly arranged a golf cart on standby, ready to transport the guests back to their office after lunch, ensuring their comfort and convenience.

The passionate team at AHG find immense joy and motivation in the genuine happiness of their guests. A recent guest comment perfectly captures the essence of their commitment to exceptional service: “While there are numerous 4 and 5-star luxury hotels available, what truly sets one apart is the level of service provided. Your team members are undoubtedly your greatest assets, and these three individuals have exemplified exceptional service that surpasses all expectations. I am grateful that they hold leadership positions, as they serve as inspiring role models who bring your culture to life. I extend my heartfelt appreciation to the entire Team Artyzen Habitat Taopu Shanghai for their consistently prompt responses and their unwavering willingness to go the extra mile. Thank you for consistently exceeding my expectations!”

AHG is excited to participate in the highly anticipated ITB Shanghai. This esteemed platform provides AHG with an invaluable opportunity to showcase its portfolio of distinctive hotels to industry leaders, further solidifying its presence in the dynamic and ever-growing travel sector.

For more details, please follow Artyzen Hospitality Group’s official WeChat account or visit the official website at www.Artyzen.com.